L’arte sa Nuotare -art knows how to swim- is a project by Italian street artist Blub (Bloob). Anyone who has been to Firenze in the last few years has likely seen Blub’s work plastered onto the city’s sportelli di gas e di luce- the metallic doors of gas and electrical panels.
I was recently in Firenze with my nipotina Isabella. We were constantly on the lookout for ‘Blubi’ (BLOO•bee). It was like a scavenger hunt! We even spotted a few in Lucca, but none in Siena.
No one has met mysterious street artist Blub. All we know about Blub is that he…..or she….. is from Firenze and is a talented artist with a fun, quirky sense of humour.
Blub’s series “L’arte sa Nuotare’ takes famous works of art and gives them a new look, immersing them underwater, complete with blue background, snorkel masks and bollicine-bubbles!
More recent works receiving the Blub treatment are contemporary icons such as the kiss from La Dolce Vita, Freddie Mercury and Amy Winehouse. Blubi have a magnetic attraction to anyone passing by. The works are not graffiti painted directly onto the precious, crumbling renaissance walls. Blub paints 1 original acrylic on canvas or metal, then makes posters in sizes to fit the sportelli and pastes them up with 100% plant based glue. Sportelli also provide ready made frames.
How did this series start? According to a February 2019 interview (in Italiano) with Firenze Urban Lifestyle Magazine, Blub claims that for fun, the first ‘masked’ triad were Da Vinci works-La Gioconda (aka Mona Lisa), Dama con l’ermellino, and a self portrait of Leonardo. One night, with the help and encouragement of friends, they were pasted up on sportelli in the San Niccolò area.
It was originally a way of remembering the flood of the Arno in 1966 and the saving of Firenze’s priceless artwork from the muddy water that ravaged the city. That night ‘l’arte non affoga’ (art does not drown) became ‘l’arte sa nuotare’.
Aside from the reference to the 1966 flood, the series brings together the past and contemporary world, pays tribute to the personality of Firenze and is dedicated to those who find solutions in a sea of difficulty. The expression ‘sink or swim’ comes to mind.
Water generates life and is a symbol of rebirth and purification. Time stands still underwater, placing the immersed works that have left their mark and survive today in another dimension. With this series of work, Blub is trying to incite curiosity rather than controversy.
Blub hunting will now also be possible in Napoli! Blub has 6 new works on display at the Museo Archeologico Nazionale di Napoli until August 31! Frescoes from Pompeii underwater! I will definitely try to see this exhibit! Update! I did make it to Napoli. Read about it in Blub a Napoli.
I hope you enjoyed this Blub photo exhibit! Have you had the pleasure of finding Blubi? If you like to view artwork al fresco and un po’ bagnato, happy Blub hunting! More Blub images are available on instagram #lartesanuotare.
Ciao, Cristina
*La Dolce Vita photo taken by Shannon Milar in Lucca. All other photos taken by me in Firenze, except the Amedeo Modigliani which was taken in Lucca.
I love these clever street paintings! Thanks for sharing them. Looks like you and Isabella had a grand time.
Grazie Marianna! We had a lot of fun! Ciao, Cristina
This is so cool Cristina. Blub has imprinted their own unique take on these classic works of art. 🙂
I know right? I ❤️ Blubi! Ciao, Cristina
Brilliant Cristina, just so fabulous. May i reblog this, with recognition please?
Grazie Francesca! Si feel free to spread the Blub love! Buona Domenica, Cristina
I got a chuckle out of these! And you do have to admire the creativity!
I wish I had a tenth of that creativity! Glad you enjoyed them. Buona Domenica, Cristina
Fantastico! You found so many! These are iconically Firenze to me now. xo
I had an observant 19 year old with me! We had fun finding them. Ciao, Cristina
very creativo, great blog too. well done.
Grazie Patty! Hope you get to see some Blubi in person soon. Ciao, Cristina
Reblogged this on ALMOST ITALIAN and commented:
I’m reblogging this recent article written by my friend Cristina on her blog, Un po’ de Pepe. If you haven’t been to Firenze lately, you wouldn’t have noticed these little art references dotted around the city on sportelli di gas e di luce- the metallic doors of gas and electrical panels. Cristina and her niece must have walked the whole of Florence to find all these Blubs. What do you think?
Delightful!
Grazie Caterina!
How fun! In Las Vegas they started a project to decorate electrical boxes and other such public space that would normally just be a utilitarian eyesore, at best. Thousands of dollars for each little box covered with insignificant “art.” Blub has shown where a little creativity and talent can take you.
Ciao Karen. Si creativity and talent will get you far-and Blub didn’t get any funding for this either. Hope your tour is going well. Ciao, Cristina
Wow, they came from the heart – an impressive vision. As for my tour, it ended earlier this week and it went extremely well, thanks!
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I saw one of Blub’s pieces in Lucca (the lady with the red hair up in a bun) and it’s been so interesting learning more about this collection and the artist! I was so excited to find your informative post. Do you happen to know who the piece I saw is of?
Grazie Caity. It is always fun to meet new Blub fans. I believe it is Amedeo Modigliani’s painting of Lunia Czechovska. I love the contrast of the blue background and the hair! If you have not seen it, I wrote a second post about Blub a few weeks ago ‘Blub a Napoli’ featuring his take on frescoes from Pompeii. They are stunning. Ciao, Cristina
Thanks so much for your reply! Very cool, I had not seen that painting before. I will check out your other post too.
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Thank you for sharinng this
Grazie Annie! I love Blub! There is another post called ‘Blub a Napoli’. Ciao, Cristina
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